“Screening Marketing” videography special issue is out

I’ve had the great pleasure to be editing the Journal of Marketing Marketing videography special issue “Screening Marketing: Videography and the Expanding Horizons of Filmic Research”, together with co-editors Joel Hietanen and Douglas Brownlie. The issue, which seeks to consider and envision novel video-based research approaches, is freshly published. It contains 9 unique contributions of which 5 have a focal video element — that is also free to access by anyone. We’re also extremely happy to tell that the author and filmmaker line-up features some of the most interesting, brilliant and also experienced names in our field.

Here’s the Table of Contents and links:

Enjoy!

 

 

Research Day on Taste: 25 April 2018

Lifestyle Research Centre at Emlyon Business School organizes a Research Day dedicated to Taste on April 25, 2018 (9 AM – 6PM), in Lyon. This research day is envisioned as an inclusive event gathering International and French researchers from different fields (consumer research and sociology). Following Antoine Hennion’s call for taking amateurs seriously, the research day will also give room to professionals of taste. In line with this philosophy, there will be four thematic teams: food, wine, music, literature. Each team will be composed of three persons: two researchers and one professional giving an insider perspective. We believe that gathering scholars from closely related fields and professionals sharing an interest in taste can lead to fruitful discussions.

We are thrilled to announce that Pr. Zeynep Arsel (Professor of Marketing at Concordia University), Pr. Antoine Hennion (Professor of Sociology at Ecole des Mines de Paris), and Pr. Alan Warde (Professor of Sociology at University of Manchester) will be part of the panelists.

Jean Dupin (Baker and Professor of Bread at Institut Paul Bocuse) will talk about the evolution of bread in France. Morgane Lafforest (Cellist) and Valentin Luiggi (Chef) will perform part of their new show blending sounds and flavours.

The complete version of the program will be available soon.

Please note that a Special Issue on Taste based on the Research Day will be published in Consumption, Markets & Culture. Researchers who do not participate in the conference are allowed to submit a paper to the Special Issue.

To make sure the event is as inclusive as possible, we did our best to organize a free event.

The size of the room is limited, so please register if you plan to attend the event.

To register, please contact me at: joonas.rokka (at) gmail.com

Apply: 4th EMLyon Videography Workshop / 16-18 May 2018

Apply now to 4th Videography Workshop organised by Lifestyle Research Centre at EMLYON Business School, Lyon, France, 16-18 May, 2018. This two-and-half-day intensive workshop is designed particularly for researchers, Phd students, and also industry practitioners who wish to communicate their research through video medium, or who wish to prepare a videography submission for a conference, or journal submission. It consists of both theoretical and practical ingredients and insights on research videography production, including short lectures, discussions, readings, video examples, and a hands-on videography research project that is completed during the workshop. In short, videography presents an innovative and transdisciplinary research methodology that can be used to study, for example, identities, experiences, communities, practices, brands, or organisation on the moving image. If you’re curious to know more, have a look on experiences from past workshops here. Participate by sending a message of interest to: joonas.rokka(at)gmail.com. The intensive nature of the workshop unfortunately restricts participants to max 12 participants, so be quick to reserve your spot! Fees are €350 Phd students and faculty members, and €700 industry participants – covering all equipment (cameras, Laptop edits).

Digital Lifestyles Research Day / 4 Dec 2017

Emlyon Business School Lifestyle Research Centre will organise a research day dedicated to “Digital Lifestyles” at Ecully Campus on 4 December 2017, 9h00-16h00 (Roland Calori amphi, Building B). Our program includes a range of international specialists on the impact of digitalization on lifestyles, and research methods, including critical, ethnographic, visual, and big data approaches.

The preliminary program is the following:

Monday 4th December
9:00     Opening Reception and Coffee (Roland Calori, Building B, Emlyon Business School, 23 Avenue Guy Collongue, Ecully)

9:15     Adam Arvidsson, University of Milan, Italy – “Branded Instagram Moments”

9:55     Alessandro Gandini, Kings College, UK – “Digital Publics and Platform Labor”

(10:30 Coffee Break)

10:45   Minna Ruckenstein, University of Helsinki, Finland – “Self-Tracking”

11:20   Lynn Cherny, Bernard Forgues & Tristan May, Emlyon business school – “Social Media Lifestyle Brand Creation”

(11:55 Lunch)

13:30   Joonas Rokka, Emlyon business school – “Busyness Addiction”

14:05   Lionel Sitz, Emlyon business school – “Youth & Smartphones”

(14:40 Coffee Break)

14:55   Massimo Airoldi, Emlyon business school – “Follow the Algorithm”

15:30   Margherita Pagani, Emlyon business school – “Smartcart: Future of Shopping

(16:05 Finish)

NOTICE: The program is followed by a Workshop on Digital Research Methods on 5 December 2017. The workshop is focused on state-of-the-art methods for analyzing textual and visual data.

For external participants, there is a participation fee of EUR 50,00 for the Digital Lifestyle Research Day (4 Dec) and EUR 300,00 for the Workshop (5 Dec). In order to participate, please register directly via email to: rokka(at)em-lyon.com

Visualising Research – Lifestyle Research Day / 10 May 2017

EMLYON Business School Lifestyle Research Centre will organise a research day dedicated to “Visualising Research” thematics at Ecully Campus on 10 May 2017.

Our preliminary program includes a range of international specialists on visual research and methodologies, including but not limited to video-based methods, videography, photographic-methods, critical, and visual big data approaches. Find heredetails of the program and topics:

Program_10_May

For external participants, there is a participation fee of 200 EUR. In order to participate, please register directly via email to: rokka (at) em-lyon.com

Apply: 3rd EMLyon Videography Workshop / 11-13 May 2017

Apply now to the 3rd Videography Workshop organised at EMLYON Business School, Lyon, France, 11-13 May, 2017. In collaboration with Lifestyle Research Centre, this two-and-half-day intensive workshop is designed particularly for researchers, Phd students, and industry practitioners who wish to communicate their research through video medium, or who wish to prepare a videography submission for a conference, or journal submission. It consists of both theoretical and practical ingredients and insights on research videography production, including short lectures, discussions, readings, video examples, and a hands-on videography research project that is completed during the workshop. In short, videography presents an innovative and transdisciplinary research methodology that can be used to study, for example, identities, experiences, communities, practices, brands, or organisation on the moving image. If you’re curious to know more, have a look on experiences from past workshops here. Participate by sending a message of interest to: joonas.rokka(at)gmail.com. The intensive nature of the workshop unfortunately restricts participants to max 12 participants, so be quick to reserve your spot! Fees are €250 Phd students, €500 faculty members, and €700 industry participants – covering all equipment (cameras, Laptop edits).

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Call for Papers: JMM Videography Special Issue

We’re super happy to tell that me, Joel Hietanen and Doug Brownlie are going to be Guest Editors for an exciting upcoming Videography Special Issue in Journal of Marketing Management titled “Screening Marketing: Videography and the Expanding Horizons of Filmic Research“.

It’s a fantastic opportunity for all research filmmakers to embrace video in a variety of ways. Notably, we’re accepting film submissions. As far as we know, our “film only” submission format is presented for the first time ever in a renown academic journal. In addition, it’s possible to send “film plus commentary” pieces as well as classic written papers.

This is an astronomic step towards making video an even more legit research format. We hope the special issue will open new doors and spur new creative thinking and approaches in research that is in tune with “era of video” we currently live in. Feel free to be in contact with us should you wish to inquire about submissions or requirements. Submissions are due November 1, 2016.

See the detailed Call for Papers behind the link HERE.

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Apply: Glasgow Videography Workshop / 30 June – 2 July 2016

The Glasgow Consumer Culture Group Videography Workshop is hosted by Strathclyde Business School, Glasgow, Scotland, 30 June – 2 July, 2016. This two-and-half-day intensive workshop provided by Joonas Rokka, Joel Hietanen, Paul Hewer and Douglas Brownlie, runs just before ACR Gender, Paris and CCT, Lille 2016. The workshop is designed particularly for researchers and Phd students who wish to communicate their research through video medium, or who wish to prepare a videography submission for a conference, or for the forthcoming special issue of the JMM ‘Screening Marketing‘. It consists of both theoretical and practical ingredients and insights on research videography production, including short lectures, discussions, readings, video examples, and a hands-on videography research project that is completed during the workshop. If you’re curious to know more, check out http://insidevideography.com. Participate by sending a message of interest to: paul.hewer(at)strath.ac.uk, d.z.brownlie(at)dundee.ac.uk, johi(at)abs.su.se, joonas.rokka(at)gmail.com. The intensive nature of the workshop unfortunately restricts participants to 12 participants, so be quick to reserve your spot! Fees are £250 Doctoral students; and £400 faculty members.

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In collaboration with:

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Welcome!

This is the personal website of Prof Joonas Rokka – Find here information about my biography, research interests, publications, presentations, films, press articles, and collaboration with companies.

Please do get in touch with me via email (joonas.rokka (at) gmail.com)!

 

Joonas Rokka