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I am Associate Professor of Marketing and Director of Lifestyle Research Centre at EMLYON Business School, France. I currently serve as Associate Editor for the European Journal of Marketing and in the editorial board of International Journal of Research in Marketing and Journal of Marketing Management, and I am the co-chair of Videography Track at the Association for Consumer Research (ACR), EMAC and Consumer Culture Theory (CCT) Conference.
My research is on branding, consumer experience and culture, digital media, and creative visual research methods. I’ve published in international journals including Journal of Consumer Research, Journal of Business Research, Journal of Marketing Management, European Journal of Marketing, Consumption Markets & Culture, and Organization. I was the recipient of The Sidney J. Levy Award for my dissertation research in 2015, and the Judges’ Award for the best consumer research film in 2009, 2011, and 2014 Association for Consumer Research Conference.
I have previously worked at NEOMA Business School (Paris-Rouen-Reims, France) and Aalto University School of Business (Helsinki, Finland) where I got Phd in Marketing in 2010. I have been a visiting scholar at HEC School of Management, Paris, and taught marketing courses or organised research workshops in a number institutions, including Aalto University Executive Education (Finland), University of Glasgow (UK), Cass Business School (UK), Strathclyde Business School (UK), Queen Mary University of London (UK), and University of Innsbruck (Austria), Delft University of Technology (The Netherlands), and University of Lund (Sweden).
I have professional experience in marketing and business development in a leading Finnish FMCG company (Valio Ltd, between 2002-2011). My company, Paris-Helsinki Ltd., is specialised in management training and consulting in marketing and consumer research. Among other things, I have helped start-up companies such Smartcart (future shopping cart), Sailer (videographic market research) and MottoWasabi (spatial and interior design) as advisory board member.
I live in Lyon, but I am a frequent visitor in Helsinki, my ex-home city. In my free-time I play floorball at LFC.
My tweets via @jccnas
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