Find my full professional resume here.

Find my Google Scholar page here.

I am Professor of Marketing and Director of Lifestyle Research Center at emlyon business school, France.

My research is on branding, consumer experience, lifestyles, digital media, and creative visual research methods. I’ve published in international journals including Journal of Consumer Research, OrganizationJournal of Business ResearchJournal of Marketing Management, European Journal of Marketing, Consumption Markets & Culture, and Recherche et Applications en Marketing. I was the recipient of The Sidney J. Levy Award  for my Phd dissertation research in 2015. I also serve as Associate Editor for the European Journal of Marketing and in the editorial board of International Journal of Research in Marketing and Journal of Marketing Management.

I was awarded HDR degree (habilitation à diriger des recherches) at University of Reims Champagne-Ardenne in 2019. I have previously worked at NEOMA Business School (Paris-Rouen-Reims, France) and Aalto University School of Business (Helsinki, Finland) where I got Phd in Marketing in 2010. I have been a visiting scholar at HEC School of Management, Paris, and taught courses or organised workshops in a number institutions, including Aalto University Executive Education (Finland), University of Glasgow (UK), Cass Business School (UK), Strathclyde Business School (UK), Queen Mary University of London (UK), and University of Innsbruck (Austria), Delft University of Technology (The Netherlands), and University of Lund (Sweden).

I have professional experience in marketing and business development in a leading Finnish FMCG company (Valio Ltd, between 2002-2011). My own company, Paris-Helsinki Ltd., is specialised in management training and consulting in marketing and consumer research. Among other things, I have helped start-up companies Smartcart (future shopping cart), Sailer (videographic market research) and MottoWasabi (spatial and interior design) as advisory board member.

I live in Lyon, but I am a frequent visitor in Helsinki, my ex-home city. In my free-time I play floorball at LFC.

My tweets via @jccnas and @lifestyle_em



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