Call for Papers: JMM Videography Special Issue

We’re super happy to tell that me, Joel Hietanen and Doug Brownlie are going to be Guest Editors for an exciting upcoming Videography Special Issue in Journal of Marketing Management titled “Screening Marketing: Videography and the Expanding Horizons of Filmic Research“.

It’s a fantastic opportunity for all research filmmakers to embrace video in a variety of ways. Notably, we’re accepting film submissions. As far as we know, our “film only” submission format is presented for the first time ever in a renown academic journal. In addition, it’s possible to send “film plus commentary” pieces as well as classic written papers.

This is an astronomic step towards making video an even more legit research format. We hope the special issue will open new doors and spur new creative thinking and approaches in research that is in tune with “era of video” we currently live in. Feel free to be in contact with us should you wish to inquire about submissions or requirements. Submissions are due November 1, 2016.

See the detailed Call for Papers behind the link HERE.


Apply: Glasgow Videography Workshop / 30 June – 2 July 2016

The Glasgow Consumer Culture Group Videography Workshop is hosted by Strathclyde Business School, Glasgow, Scotland, 30 June – 2 July, 2016. This two-and-half-day intensive workshop provided by Joonas Rokka, Joel Hietanen, Paul Hewer and Douglas Brownlie, runs just before ACR Gender, Paris and CCT, Lille 2016. The workshop is designed particularly for researchers and Phd students who wish to communicate their research through video medium, or who wish to prepare a videography submission for a conference, or for the forthcoming special issue of the JMM ‘Screening Marketing‘. It consists of both theoretical and practical ingredients and insights on research videography production, including short lectures, discussions, readings, video examples, and a hands-on videography research project that is completed during the workshop. If you’re curious to know more, check out Participate by sending a message of interest to: paul.hewer(at), d.z.brownlie(at), johi(at), joonas.rokka(at) The intensive nature of the workshop unfortunately restricts participants to 12 participants, so be quick to reserve your spot! Fees are £250 Doctoral students; and £400 faculty members.

In collaboration with:

Strathclyde_newUniversity_of_Dundee_CrestEMLyon_logo_corp SBS_logo


This is the personal website of Prof Joonas Rokka – Find here information about my biography, research interests, publications, presentations, films, press articles, and collaboration with companies.

Please do get in touch with me via email (joonas.rokka (at)!


Joonas Rokka