Find here recent press articles featuring my work:
- Bientôt à Table! L’huître se décoquille et les mythes fondateurs du champagne, RTBF Radio, 26.12.2020.
- La mondialisation racontée par une flûte de champagne, Le Point, by Kristell Blanche-Comte, based on research by Joonas Rokka, published 21.8.2020.
- Découvrez le profil type des “épanouis” du confinement, Le Point, by Joonas Rokka, Karine Raies, Lotta Harju, Maira Lopes, Massimo Airoldi, published 3.8.2020.
- Qui sont ceux qui ont vécu le (premier) confinement comme une période épanouissante? Sud Ouest, by Joonas Rokka, Karine Raies, Lotta Harju, Maira Lopes, Massimo Airoldi, published 29.7.2020.
- Qui sont ceux qui ont vécu le (premier) confinement comme une période épanouissante? The Conversation,by Joonas Rokka, Karine Raies, Lotta Harju, Maira Lopes, Massimo Airoldi, published 28.7.2020.
- Becoming customers: the value of ethnographic research, Ambition Magazine, by Brigitte Auriacombe, Joonas Rokka, published 14.7.2020.
- Brändit ovat helisemässä kulttuuristen stereotypioiden kanssa, Helsingin Sanomat, by Joonas Rokka, Published 4.7.2020.
- Pourquoi enseigner l’ethnographie aux managers (à l’ère des big data)? Survey Magazine, by Joonas Rokka, Lionel Sitz, Published 16.12.2019.
- Warum Japaner das Weihnachtsfest bei KFC feiern, Stern, by Eugen Epp, Published 22.12.2019.
- Pourquoi enseigner l’ethnographie aux managers (à l’ère des big data)? Survey Magazine, by Joonas Rokka, Lionel Sitz, Published 16.12.2019.
- Jaapani veider, kuid ülipopp traditsioon ajab jõulude ajal umbe selle Eestiski armastatud restorani, Postimees, by Dagmar Lamp, Published 1.12.2019.
- Club Med and Emlyon business school announce partnership, Global Education Times, by Hari Srinivasan, Published 22.11.2019.
- Hierarkkinen ja verkostoituva Ranska, Ekonomi by Mikko Huotari, Published 1.2.2019.
- Pourquoi enseigner l’ethnographie aux managers (à l’ère des big data) ? The Conversation (FR) by Joonas Rokka and Lionel Stiz, Published 31.10.2018
- Why teach ethnography to managers (in the big data era)? The Conversation (FR), by Joonas Rokka and Lionel Sitz, Published 10.10.2018
- La mondialisation racontée par une flute de champagne, Le Point, by Kristell Blanche-Comte, Published 4.10.2018
- Collecte de données clients en PDV : où en sommes-nous ? Survey Magazine, by Margherita Pagani, Joonas Rokka, Published 3.5.2018.
- Cambridge Analytica’s ‘secret’ psychographic tool is a ghost from the past, The Conversation (UK), by Joonas Rokka, Massimo Airoldi, Published 2.4.2018.
- Champagne: four founding myths of a global icon, The Wire, by Joonas Rokka, Published 11.1.2018.
- Champagne: four founding myths of a global icon, The Conversation, by Joonas Rokka, Published 8.1.2018.
- How KFC made Christmas all about fried chicken – in Japan, South China Morning Post, by Kate Taylor, Published 26.12.2017.
- Selfies et marques, l’amour vache?, Courrier Cardres, by Joonas Rokka, Published 20.9.2017.
- The Spirit of the West, Wall Street International, by Alex Watson, Published 28.6.2017
- Marques et les selfies: pour le meilleur et pour le pire…, La Tribune, by Joonas Rokka, Published 26.5.2017.
- Comment les selfies peuvent construire – et déstabiliser – les marques, The Conversation (FRA), by Joonas Rokka, Published 25.5.2017
- How selfies build – and destablise – brands, The Conversation (UK), by Joonas Rokka, Published 27.4.2017
- Joulu pikaruokaravintolassa? Myynti kasvaa jopa kymmenkertaiseksi, Verkkouutiset, by Pekka Virkki, Published 25.12.2016
- 【聖誕食乜好】日本人過聖誕必備炸雞 兩個月前要預約, HK01, Published 25.12.2016
- Comment et pourquoi le champagne est devenu un vin des fêtes, Le Point, by Joonas Rokka, Published 24.12.2016
- How KFC became a Christmas tradition in Japan, Business Insider (UK), by Kate Taylor, Published 23.12.2016
- KFS met Kerstmis: een unieke Japanse traditie, Metro (BE), Published 20.12.2016
- Kỳ lạ người Nhật ăn Giáng Sinh với gà rán KFC, BBC (Vietnam), by Eric Barton, 23.12.2016
- Mengapa Jepang merayakan Natal dengan makan KFC? BBC (Indonesia), by Eric Barton, Published 22.12.2016
- Champagne : Les quatre “myths” fondateurs d’un icône mondial, The Conversation (FR), by Joonas Rokka, Published 19.12.2016
- Christmas in Japan? That Must Mean KFC, Fortune, by Kevin Lui, Published 19.12.2016
- Why Japan celebrates Christmas with KFC, BBC, by Eric Barton, Published 19.12.2016
- Champagne : les quatre “mythes” fondateurs d’une icône mondiale, The Conversation, by Joonas Rokka, Published 19.12.2016.
- Miksi odottavan aika on pitkä? Tiede, Johanna Junttila, Published 9.2015
- Cultivating timeflow: Can consumers shape how they experience time? Science Daily, Published 31.3.2015
- A nostalgia do analógico. Exame, by Mariela Castro, Published 25.2.2015
- Paluu analogiseen. Talouselämä, by Elina Lappalainen, Published 14.11.2014
- Video: So lebendig sind die totgesagten Medienformen. W&V, by Anja Janotta, Published 6.11.2014
- Los medios analógicos son “muertos” muy vivarachos y este video lo demuestra. Marketing Directo, Published 7.11.2014
- Social media empowers employees. Financial Times, by Charlotte Clarke, Published 17.10.2013
- Employee wellbeing, corporate reputation and social media. Management Issues, by Brian Amble, Published 17.10.2013
- Study: Employees’ online voices outweigh reputational risks. PR Daily, by Kevin Allen, Published 9.10.2013
- Study: Employees’ online voices outweigh reputational risks. Ragan Communications, by Kevin Allen, Published 9.10.2013
- Employee wellbeing influences corporate reputation in social media. Design & Publishing Center, Published 9.10.2013
- Employee Well-Being Impacts Company Reputation. Incentive Magazine, by Alex Palmer, Published 8.10.2013
- Employee wellbeing influences corporate reputation in social media. Education News, by Jimmy Kilpatrick, Published 7.10.2013
- Research? Most people cannot understand it. Financial Times, by Ian Wylie, Published 7.4.2013
- Le buzz des écoles. Le Point, by Nathalie Lamoureux, Published 14.2.2013
- Use video not journals to disseminate research. Financial Times, by Joonas Rokka, Published 2.7.2012
- La recherche en mode video. Liberté Dimanche, Published 8.4.2012
- Research through the lens. 50+20 Management Education For the World, Emerging Benchmarks, Published 4.4.2012
- Schools struggle to stand out in a crowded market. Financial Times, by Della Bradshaw, Published 12.3.2012
- Määrätietoisuus on valttia verkkomarkkinoinnissa. AsiantuntijaOpas, (Finnish professional press), Published 28.2.2012
- D’Helsinki à la Normandy. Paris Normandie, Published 13.9.2011
- Joonas Rokka markkinointiprofessoriksi Ranskaan. Markkinointi ja Mainonta, (Finnish professional press), Published 12.9.2011
- Valio leviää sosiaaliseen median. Helsingin Sanomat, (Finnish newspaper), by Elina Lappalainen, Published 9.1.2011
- Kuluttajatutkimus siirtyi videolle ja YouTubeen. Turun Sanomat, (Finnish newspaper), Published 21.5.2010
- Arki vielä tavoittamatta. Kaleva, (Finnish newspaper), by Arja Mikkola, Published 21.5.2010
- Tutkijankammiosta maitomaailmaan. Helsingin Sanomat, (Finnish newspaper), by Jyrki Alkio, Published 20.7.2008
- Moni suhtautuu mainonnan ihanteisiin kriittisesti. Helsingin Sanomat, (Finnish newspaper), by Ilona Mikkonen, Hanna-Kaisa Desavelle and Joonas Rokka, Published 1.4.2008
- Tavarat ja palvelu saavat huutia netissä. Helsingin Sanomat, (Finnish newspaper), by Mari Koistinen, Published 9.1.2008
Invited presentations, talks and film screenings:
- Addiction to Timeflow of Busyness, Invited presentation atRoyal Holloway, University of London, UK, 15.6.2018
- Videography in as research method, Invited presentation at Hitotsubashi Graduate School, Tokyo, Japan, 19.2.2018
- Creation of affective atmospheres as service experience, Invited presentation at Hitotsubashi Graduate School, Tokyo, Japan, 19.2.2018
- Ethical consumption in tourism, University of Lapland, Rovaniemi, Finland, 21.9.2017
- Analog affect and the renaissance of dead media, University of Southern Denmark, Odense, 3.5.2017
- Videografia menetelmänä. Invited guest speaker at Videografiaseminaari, Sailer Ltd., Helsinki, 11 May 2016.
- Timeflow. Invited presentation at Invited presentation at IRG, Universite Paris-Est. Marne-la-Vallee, 4.5.2016
- Brands and Heterotopian Selfies. Invited presentation at Aalto University School of Business, Helsinki, Finland, 30.4.2016.
- Brands and Heterotopian Selfies. Invited guest speaker at the 7th Kern Conference on Visual Communication – Selfies, Self-portraits and Social Media, Rochester Institute of Technology, Rochester, USA, 14-16 April 2016
- Videography. Inivited presentation at SKEMA Business School, Lille, 17.11.2015
- Creative Visual Research Methods. Invited presentation at EMLYON Business School, 5.3.2015
- Videography in Consumer and Marketing Research. Invited presentation at University of Innsbruck, Organization & Society Research Lab, Austria, 14.4.2014
- Videography in Consumer and Marketing Research. Invited presentation at University of Tours, Vallorem Research Center, France, 7.4.2014
- Videography in Consumer and Marketing Research. Invited presentation at the Norwich Business School, University of East Anglia, Norwich, UK, 26.2.2014
- Working with film – using video in teaching. Invited presentation at the EFMD 2013 Masters Conference, Düsseldorf, Germany, 2-4 December, 2013
- Doing videography: approaches and future directions. Invited presentation at the European Association for Consumer Research Conference, Workshop on making films, at Barcelona, 4-7 July, 2013
- Pushing the Scene, Invited film screening at The European Association for Consumer Research Conference, Film retrospective, at Barcelona, 4-7 July, 2013
- Videographic research in social sciences, Research seminar at Cass Business School, London City University, London, 3.12.2012
- Videographic research in social sciences, Research seminar at IRG, Universite Paris-Est. Marne-la-Vallee, 27.11.2012
- Making Social Media Part of Brand DNA. Invited presentation at DiViA Digital Marketing seminar, Finlandia House, Helsinki 30.5.2013.
- Videographic research in consumer culture theory, Research seminar at IAE de Rouen, 19.6.2012
- Agency in Market Emergence and Evolution: Insights from A Practice Based Perspective, HEC/ESSEC/INSEAD Research Seminar, Paris, 16.3.2012
- Accelerated Culture: Emergence and Tensions in an Electonic Music Scene, Research seminar, l’Universite de Lille, Lille, 20.10.2011
- Doing Social Media Marketing in Practice. Invited presentation at Markkinointitorstai, Turku, Finland, 3.11.2011
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