Press & talks

Find here recent press articles featuring my work:

  1. Bientôt à Table! L’huître se décoquille et les mythes fondateurs du champagne, RTBF Radio, 26.12.2020.
  2. La mondialisation racontée par une flûte de champagne, Le Point, by Kristell Blanche-Comte, based on research by Joonas Rokka, published 21.8.2020.
  3. Découvrez le profil type des “épanouis” du confinement, Le Point, by Joonas Rokka, Karine Raies, Lotta Harju, Maira Lopes, Massimo Airoldi, published 3.8.2020.
  4. Qui sont ceux qui ont vécu le (premier) confinement comme une période épanouissante? Sud Ouest, by Joonas Rokka, Karine Raies, Lotta Harju, Maira Lopes, Massimo Airoldi, published 29.7.2020.
  5. Qui sont ceux qui ont vécu le (premier) confinement comme une période épanouissante? The Conversation,by Joonas Rokka, Karine Raies, Lotta Harju, Maira Lopes, Massimo Airoldi, published 28.7.2020.
  6. Becoming customers: the value of ethnographic research, Ambition Magazine, by Brigitte Auriacombe, Joonas Rokka, published 14.7.2020.
  7. Brändit ovat helisemässä kulttuuristen stereotypioiden kanssa, Helsingin Sanomat, by Joonas Rokka, Published 4.7.2020.
  8. Pourquoi enseigner l’ethnographie aux managers (à l’ère des big data)? Survey Magazine, by Joonas Rokka, Lionel Sitz, Published 16.12.2019.
  9. Warum Japaner das Weihnachtsfest bei KFC feiern, Stern, by Eugen Epp, Published 22.12.2019.
  10. Pourquoi enseigner l’ethnographie aux managers (à l’ère des big data)? Survey Magazine, by Joonas Rokka, Lionel Sitz, Published 16.12.2019.
  11. Jaapani veider, kuid ülipopp traditsioon ajab jõulude ajal umbe selle Eestiski armastatud restorani, Postimees, by Dagmar Lamp, Published 1.12.2019.
  12. Club Med and Emlyon business school announce partnership, Global Education Times, by Hari Srinivasan, Published 22.11.2019.
  13. Hierarkkinen ja verkostoituva Ranska, Ekonomi by Mikko Huotari, Published 1.2.2019.
  14. Pourquoi enseigner l’ethnographie aux managers (à l’ère des big data) ? The Conversation (FR) by Joonas Rokka and Lionel Stiz, Published 31.10.2018
  15. Why teach ethnography to managers (in the big data era)? The Conversation (FR), by Joonas Rokka and Lionel Sitz, Published 10.10.2018
  16. La mondialisation racontée par une flute de champagne, Le Point, by Kristell Blanche-Comte, Published 4.10.2018
  17. Collecte de données clients en PDV : où en sommes-nous ? Survey Magazine, by Margherita Pagani, Joonas Rokka, Published 3.5.2018.
  18. Cambridge Analytica’s ‘secret’ psychographic tool is a ghost from the past, The Conversation (UK), by Joonas Rokka, Massimo Airoldi, Published 2.4.2018.
  19. Champagne: four founding myths of a global icon, The Wire, by Joonas Rokka, Published 11.1.2018.
  20. Champagne: four founding myths of a global icon, The Conversation, by Joonas Rokka, Published 8.1.2018.
  21. How KFC made Christmas all about fried chicken – in Japan, South China Morning Post, by Kate Taylor, Published 26.12.2017.
  22. Selfies et marques, l’amour vache?, Courrier Cardres, by Joonas Rokka, Published 20.9.2017.
  23. The Spirit of the West, Wall Street International, by Alex Watson, Published 28.6.2017
  24. Marques et les selfies: pour le meilleur et pour le pire…, La Tribune, by Joonas Rokka, Published 26.5.2017.
  25. Comment les selfies peuvent construire – et déstabiliser – les marques, The Conversation (FRA), by Joonas Rokka, Published 25.5.2017
  26. How selfies build – and destablise – brands, The Conversation (UK), by Joonas Rokka, Published 27.4.2017
  27. Joulu pikaruokaravintolassa? Myynti kasvaa jopa kymmenkertaiseksi, Verkkouutiset, by Pekka Virkki, Published 25.12.2016
  28. 【聖誕食乜好】日本人過聖誕必備炸雞 兩個月前要預約, HK01, Published 25.12.2016
  29. Comment et pourquoi le champagne est devenu un vin des fêtes, Le Point, by Joonas Rokka, Published 24.12.2016
  30. How KFC became a Christmas tradition in Japan, Business Insider (UK), by Kate Taylor, Published 23.12.2016
  31. KFS met Kerstmis: een unieke Japanse traditie, Metro (BE), Published 20.12.2016
  32. Kỳ lạ người Nhật ăn Giáng Sinh với gà rán KFC, BBC (Vietnam), by Eric Barton, 23.12.2016
  33. Mengapa Jepang merayakan Natal dengan makan KFC? BBC (Indonesia), by Eric Barton, Published 22.12.2016
  34. Champagne : Les quatre “myths” fondateurs d’un icône mondial, The Conversation (FR), by Joonas Rokka, Published 19.12.2016
  35. Christmas in Japan? That Must Mean KFC, Fortune, by Kevin Lui, Published 19.12.2016
  36. Why Japan celebrates Christmas with KFC, BBC, by Eric Barton, Published 19.12.2016
  37. Champagne : les quatre “mythes” fondateurs d’une icône mondiale, The Conversation, by Joonas Rokka, Published 19.12.2016.
  38. Miksi odottavan aika on pitkä? Tiede, Johanna Junttila, Published 9.2015
  39. Cultivating timeflow: Can consumers shape how they experience time? Science Daily, Published 31.3.2015
  40. A nostalgia do analógico. Exame, by Mariela Castro, Published 25.2.2015
  41. Paluu analogiseen. Talouselämä, by Elina Lappalainen, Published 14.11.2014
  42. Video: So lebendig sind die totgesagten Medienformen. W&V, by Anja Janotta, Published 6.11.2014
  43. Los medios analógicos son “muertos” muy vivarachos y este video lo demuestra. Marketing DirectoPublished 7.11.2014
  44. Social media empowers employees. Financial Times, by Charlotte Clarke, Published 17.10.2013
  45. Employee wellbeing, corporate reputation and social media. Management Issues, by Brian Amble, Published 17.10.2013
  46. Study: Employees’ online voices outweigh reputational risks. PR Daily, by Kevin Allen, Published 9.10.2013
  47. Study: Employees’ online voices outweigh reputational risks. Ragan Communications, by Kevin Allen, Published 9.10.2013
  48. Employee wellbeing influences corporate reputation in social media. Design & Publishing Center, Published 9.10.2013
  49. Employee Well-Being Impacts Company Reputation. Incentive Magazine, by Alex Palmer, Published 8.10.2013
  50. Employee wellbeing influences corporate reputation in social media. Education News, by Jimmy Kilpatrick, Published 7.10.2013
  51. Research? Most people cannot understand it. Financial Times, by Ian Wylie, Published 7.4.2013
  52. Le buzz des écoles. Le Point, by Nathalie Lamoureux, Published 14.2.2013
  53. Use video not journals to disseminate research. Financial Times, by Joonas Rokka, Published 2.7.2012
  54. La recherche en mode video. Liberté Dimanche, Published 8.4.2012
  55. Research through the lens. 50+20 Management Education For the World, Emerging Benchmarks, Published 4.4.2012
  56. Schools struggle to stand out in a crowded market. Financial Times, by Della Bradshaw, Published 12.3.2012
  57. Määrätietoisuus on valttia verkkomarkkinoinnissa. AsiantuntijaOpas, (Finnish professional press), Published 28.2.2012
  58. D’Helsinki à la Normandy. Paris Normandie, Published 13.9.2011
  59. Joonas Rokka markkinointiprofessoriksi Ranskaan. Markkinointi ja Mainonta, (Finnish professional press), Published 12.9.2011
  60. Valio leviää sosiaaliseen median. Helsingin Sanomat, (Finnish newspaper), by Elina Lappalainen, Published 9.1.2011
  61. Kuluttajatutkimus siirtyi videolle ja YouTubeen. Turun Sanomat, (Finnish newspaper), Published 21.5.2010
  62. Arki vielä tavoittamatta. Kaleva, (Finnish newspaper), by Arja Mikkola, Published 21.5.2010
  63. Tutkijankammiosta maitomaailmaan. Helsingin Sanomat, (Finnish newspaper), by Jyrki Alkio, Published 20.7.2008
  64. Moni suhtautuu mainonnan ihanteisiin kriittisesti. Helsingin Sanomat, (Finnish newspaper), by Ilona Mikkonen, Hanna-Kaisa Desavelle and Joonas Rokka, Published 1.4.2008
  65. Tavarat ja palvelu saavat huutia netissä. Helsingin Sanomat, (Finnish newspaper), by Mari Koistinen, Published 9.1.2008

Invited presentations, talks and film screenings:

  • Addiction to Timeflow of Busyness, Invited presentation atRoyal Holloway, University of London, UK, 15.6.2018
  • Videography in as research method, Invited presentation at Hitotsubashi Graduate School, Tokyo, Japan, 19.2.2018
  • Creation of affective atmospheres as service experience, Invited presentation at Hitotsubashi Graduate School, Tokyo, Japan, 19.2.2018
  • Ethical consumption in tourism, University of Lapland, Rovaniemi, Finland, 21.9.2017
  • Analog affect and the renaissance of dead media, University of Southern Denmark, Odense, 3.5.2017
  • Videografia menetelmänä. Invited guest speaker at Videografiaseminaari, Sailer Ltd., Helsinki, 11 May 2016.
  • Timeflow. Invited presentation at Invited presentation at IRG, Universite Paris-Est. Marne-la-Vallee, 4.5.2016
  • Brands and Heterotopian Selfies. Invited presentation at Aalto University School of Business, Helsinki, Finland, 30.4.2016.
  • Brands and Heterotopian Selfies. Invited guest speaker at the 7th Kern Conference on Visual Communication – Selfies, Self-portraits and Social Media, Rochester Institute of Technology, Rochester, USA, 14-16 April 2016
  • Videography. Inivited presentation at SKEMA Business School, Lille, 17.11.2015
  • Creative Visual Research Methods. Invited presentation at EMLYON Business School, 5.3.2015
  • Videography in Consumer and Marketing Research. Invited presentation at University of Innsbruck, Organization & Society Research Lab, Austria, 14.4.2014
  • Videography in Consumer and Marketing Research. Invited presentation at University of Tours, Vallorem Research Center, France, 7.4.2014
  • Videography in Consumer and Marketing Research. Invited presentation at the Norwich Business School, University of East Anglia, Norwich, UK, 26.2.2014
  • Working with film – using video in teaching. Invited presentation at the EFMD 2013 Masters Conference, Düsseldorf, Germany, 2-4 December, 2013
  • Doing videography: approaches and future directions. Invited presentation at the European Association for Consumer Research Conference, Workshop on making films, at Barcelona, 4-7 July, 2013
  • Pushing the Scene, Invited film screening at The European Association for Consumer Research Conference, Film retrospective, at Barcelona, 4-7 July, 2013
  • Videographic research in social sciences, Research seminar at Cass Business School, London City University, London, 3.12.2012
  • Videographic research in social sciences, Research seminar at IRG, Universite Paris-Est. Marne-la-Vallee, 27.11.2012
  • Making Social Media Part of Brand DNA. Invited presentation at DiViA Digital Marketing seminar, Finlandia House, Helsinki 30.5.2013.
  • Videographic research in consumer culture theory, Research seminar at IAE de Rouen, 19.6.2012
  • Agency in Market Emergence and Evolution: Insights from A Practice Based Perspective, HEC/ESSEC/INSEAD Research Seminar, Paris, 16.3.2012
  • Accelerated Culture: Emergence and Tensions in an Electonic Music Scene, Research seminar, l’Universite de Lille, Lille, 20.10.2011
  • Doing Social Media Marketing in Practice. Invited presentation at Markkinointitorstai, Turku, Finland, 3.11.2011

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