Press & talks

Find here recent press articles featuring my work:

  1. Collecte de données clients en PDV : où en sommes-nous ? Survey Magazine, by Margherita Pagani, Joonas Rokka, Published 3.5.2018.
  2. Cambridge Analytica’s ‘secret’ psychographic tool is a ghost from the past, The Conversation (UK), by Joonas Rokka, Massimo Airoldi, Published 2.4.2018.
  3. Champagne: four founding myths of a global icon, The Wire, by Joonas Rokka, Published 11.1.2018.
  4. Champagne: four founding myths of a global icon, The Conversation, by Joonas Rokka, Published 8.1.2018.
  5. How KFC made Christmas all about fried chicken – in Japan, South China Morning Post, by Kate Taylor, Published 26.12.2017.
  6. Selfies et marques, l’amour vache?, Courrier Cardres, by Joonas Rokka, Published 20.9.2017.
  7. The Spirit of the West, Wall Street International, by Alex Watson, Published 28.6.2017
  8. Marques et les selfies: pour le meilleur et pour le pire…, La Tribune, by Joonas Rokka, Published 26.5.2017.
  9. Comment les selfies peuvent construire – et déstabiliser – les marques, The Conversation (FRA), by Joonas Rokka, Published 25.5.2017
  10. How selfies build – and destablise – brands, The Conversation (UK), by Joonas Rokka, Published 27.4.2017
  11. Joulu pikaruokaravintolassa? Myynti kasvaa jopa kymmenkertaiseksi, Verkkouutiset, by Pekka Virkki, Published 25.12.2016
  12. 【聖誕食乜好】日本人過聖誕必備炸雞 兩個月前要預約, HK01, Published 25.12.2016
  13. Comment et pourquoi le champagne est devenu un vin des fêtes, Le Point, by Joonas Rokka, Published 24.12.2016
  14. How KFC became a Christmas tradition in Japan, Business Insider (UK), by Kate Taylor, Published 23.12.2016
  15. KFS met Kerstmis: een unieke Japanse traditie, Metro (BE), Published 20.12.2016
  16. Kỳ lạ người Nhật ăn Giáng Sinh với gà rán KFC, BBC (Vietnam), by Eric Barton, 23.12.2016
  17. Mengapa Jepang merayakan Natal dengan makan KFC? BBC (Indonesia), by Eric Barton, Published 22.12.2016
  18. Champagne : Les quatre “myths” fondateurs d’un icône mondial, The Conversation (FR), by Joonas Rokka, Published 19.12.2016
  19. Christmas in Japan? That Must Mean KFC, Fortune, by Kevin Lui, Published 19.12.2016
  20. Why Japan celebrates Christmas with KFC, BBC, by Eric Barton, Published 19.12.2016
  21. Champagne : les quatre “mythes” fondateurs d’une icône mondiale, The Conversation, by Joonas Rokka, Published 19.12.2016.
  22. Miksi odottavan aika on pitkä? Tiede, Johanna Junttila, Published 9.2015
  23. Cultivating timeflow: Can consumers shape how they experience time? Science Daily, Published 31.3.2015
  24. A nostalgia do analógico. Exame, by Mariela Castro, Published 25.2.2015
  25. Paluu analogiseen. Talouselämä, by Elina Lappalainen, Published 14.11.2014
  26. Video: So lebendig sind die totgesagten Medienformen. W&V, by Anja Janotta, Published 6.11.2014
  27. Los medios analógicos son “muertos” muy vivarachos y este video lo demuestra. Marketing DirectoPublished 7.11.2014
  28. Social media empowers employees. Financial Times, by Charlotte Clarke, Published 17.10.2013
  29. Employee wellbeing, corporate reputation and social media. Management Issues, by Brian Amble, Published 17.10.2013
  30. Study: Employees’ online voices outweigh reputational risks. PR Daily, by Kevin Allen, Published 9.10.2013
  31. Study: Employees’ online voices outweigh reputational risks. Ragan Communications, by Kevin Allen, Published 9.10.2013
  32. Employee wellbeing influences corporate reputation in social media. Design & Publishing Center, Published 9.10.2013
  33. Employee Well-Being Impacts Company Reputation. Incentive Magazine, by Alex Palmer, Published 8.10.2013
  34. Employee wellbeing influences corporate reputation in social media. Education News, by Jimmy Kilpatrick, Published 7.10.2013
  35. Research? Most people cannot understand it. Financial Times, by Ian Wylie, Published 7.4.2013
  36. Le buzz des écoles. Le Point, by Nathalie Lamoureux, Published 14.2.2013
  37. Use video not journals to disseminate research. Financial Times, by Joonas Rokka, Published 2.7.2012
  38. La recherche en mode video. Liberté Dimanche, Published 8.4.2012
  39. Research through the lens. 50+20 Management Education For the World, Emerging Benchmarks, Published 4.4.2012
  40. Schools struggle to stand out in a crowded market. Financial Times, by Della Bradshaw, Published 12.3.2012
  41. Määrätietoisuus on valttia verkkomarkkinoinnissa. AsiantuntijaOpas, (Finnish professional press), Published 28.2.2012
  42. D’Helsinki à la Normandy. Paris Normandie, Published 13.9.2011
  43. Joonas Rokka markkinointiprofessoriksi Ranskaan. Markkinointi ja Mainonta, (Finnish professional press), Published 12.9.2011
  44. Valio leviää sosiaaliseen median. Helsingin Sanomat, (Finnish newspaper), by Elina Lappalainen, Published 9.1.2011
  45. Kuluttajatutkimus siirtyi videolle ja YouTubeen. Turun Sanomat, (Finnish newspaper), Published 21.5.2010
  46. Arki vielä tavoittamatta. Kaleva, (Finnish newspaper), by Arja Mikkola, Published 21.5.2010
  47. Tutkijankammiosta maitomaailmaan. Helsingin Sanomat, (Finnish newspaper), by Jyrki Alkio, Published 20.7.2008
  48. Moni suhtautuu mainonnan ihanteisiin kriittisesti. Helsingin Sanomat, (Finnish newspaper), by Ilona Mikkonen, Hanna-Kaisa Desavelle and Joonas Rokka, Published 1.4.2008
  49. Tavarat ja palvelu saavat huutia netissä. Helsingin Sanomat, (Finnish newspaper), by Mari Koistinen, Published 9.1.2008

Invited presentations, talks and film screenings:

  • Ethical consumption in tourism, University of Lapland, Rovaniemi, Finland, 21.9.2017
  • Analog affect and the renaissance of dead media, University of Southern Denmark, Odense, 3.5.2017
  • Videografia menetelmänä. Invited guest speaker at Videografiaseminaari, Sailer Ltd., Helsinki, 11 May 2016.
  • Timeflow. Invited presentation at Invited presentation at IRG, Universite Paris-Est. Marne-la-Vallee, 4.5.2016
  • Brands and Heterotopian Selfies. Invited presentation at Aalto University School of Business, Helsinki, Finland, 30.4.2016.
  • Brands and Heterotopian Selfies. Invited guest speaker at the 7th Kern Conference on Visual Communication – Selfies, Self-portraits and Social Media, Rochester Institute of Technology, Rochester, USA, 14-16 April 2016
  • Videography. Inivited presentation at SKEMA Business School, Lille, 17.11.2015
  • Creative Visual Research Methods. Invited presentation at EMLYON Business School, 5.3.2015
  • Videography in Consumer and Marketing Research. Invited presentation at University of Innsbruck, Organization & Society Research Lab, Austria, 14.4.2014
  • Videography in Consumer and Marketing Research. Invited presentation at University of Tours, Vallorem Research Center, France, 7.4.2014
  • Videography in Consumer and Marketing Research. Invited presentation at the Norwich Business School, University of East Anglia, Norwich, UK, 26.2.2014
  • Working with film – using video in teaching. Invited presentation at the EFMD 2013 Masters Conference, Düsseldorf, Germany, 2-4 December, 2013
  • Doing videography: approaches and future directions. Invited presentation at the European Association for Consumer Research Conference, Workshop on making films, at Barcelona, 4-7 July, 2013
  • Pushing the Scene, Invited film screening at The European Association for Consumer Research Conference, Film retrospective, at Barcelona, 4-7 July, 2013
  • Videographic research in social sciences, Research seminar at Cass Business School, London City University, London, 3.12.2012
  • Videographic research in social sciences, Research seminar at IRG, Universite Paris-Est. Marne-la-Vallee, 27.11.2012
  • Making Social Media Part of Brand DNA. Invited presentation at DiViA Digital Marketing seminar, Finlandia House, Helsinki 30.5.2013.
  • Videographic research in consumer culture theory, Research seminar at IAE de Rouen, 19.6.2012
  • Agency in Market Emergence and Evolution: Insights from A Practice Based Perspective, HEC/ESSEC/INSEAD Research Seminar, Paris, 16.3.2012
  • Accelerated Culture: Emergence and Tensions in an Electonic Music Scene, Research seminar, l’Universite de Lille, Lille, 20.10.2011
  • Doing Social Media Marketing in Practice. Invited presentation at Markkinointitorstai, Turku, Finland, 3.11.2011

 

 

 

 

 

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