Tag Archives: ethnography

Why teach ethnography to managers?

Read my co-authored press article with Lionel Sitz for The Conversation (English) & Survey Magazine (French):

In management circles and beyond, companies are rushing to integrate, adapt and exploit big data in their organisations. Following example by Amazon, Netflix, Spotify, Zappos, and Walmart, companies are building big-data solutions to profile customers and to enhance marketing effectiveness via recommendation algorithms seeking to predict what customers are likely to be interested in buying each moment. Business schools, too, are quick to restructure their offering around big data and analytics – it seems as if nothing more is needed. Yet little is said about the kind of understanding and reflexivity that is needed when working with such voluminous data. We believe that important lesson can be learned from ethnographic research, which should be taught to managers obsessed with big data.

Visualising Research – Lifestyle Research Day / 10 May 2017

EMLYON Business School Lifestyle Research Centre will organise a research day dedicated to “Visualising Research” thematics at Ecully Campus on 10 May 2017.

Our preliminary program includes a range of international specialists on visual research and methodologies, including but not limited to video-based methods, videography, photographic-methods, critical, and visual big data approaches. Find heredetails of the program and topics:

Program_10_May

For external participants, there is a participation fee of 200 EUR. In order to participate, please register directly via email to: rokka (at) em-lyon.com