Tag Archives: lifestyle research

ICR 2019 conference in Lyon

I’m thrilled to be co-chairing  the 10th workshop in Interpretive Consumer Research (ICR) with Avi Shankar, Kathy Hamilton and Daniele Dalli. The workshop will be organised in emlyon business school on May 9-10, 2019.

The biennial EIASM Interpretive Consumer Research Workshop is a leading consumer research conference in Europe and will be held in France for the second time. The workshop attracts established and emerging scholars mainly, but not exclusively, from Europe. We are interested in examining the symbolic, socio-cultural, historical, ideological and experiential aspects of consumption and we draw our theoretical inspiration from a wide variety of research traditions from the social sciences, arts and humanities. A key feature of the event, that makes it different from a typical conference, is that we strive to maintain the workshop spirit. This means that it is relatively small and intimate and offers an opportunity to discuss ideas in an informal, friendly and supportive atmosphere.

The venue, schedule and details are available on the EIASM Website.

Looking forward to seeing you all in Lyon soon!

Research Day on Taste: 25 April 2018

Lifestyle Research Centre at Emlyon Business School organizes a Research Day dedicated to Taste on April 25, 2018 (9 AM – 6PM), in Lyon. This research day is envisioned as an inclusive event gathering International and French researchers from different fields (consumer research and sociology). Following Antoine Hennion’s call for taking amateurs seriously, the research day will also give room to professionals of taste. In line with this philosophy, there will be four thematic teams: food, wine, music, literature. Each team will be composed of three persons: two researchers and one professional giving an insider perspective. We believe that gathering scholars from closely related fields and professionals sharing an interest in taste can lead to fruitful discussions.

We are thrilled to announce that Pr. Zeynep Arsel (Professor of Marketing at Concordia University), Pr. Antoine Hennion (Professor of Sociology at Ecole des Mines de Paris), and Pr. Alan Warde (Professor of Sociology at University of Manchester) will be part of the panelists.

Jean Dupin (Baker and Professor of Bread at Institut Paul Bocuse) will talk about the evolution of bread in France. Morgane Lafforest (Cellist) and Valentin Luiggi (Chef) will perform part of their new show blending sounds and flavours.

The complete version of the program will be available soon.

Please note that a Special Issue on Taste based on the Research Day will be published in Consumption, Markets & Culture. Researchers who do not participate in the conference are allowed to submit a paper to the Special Issue.

To make sure the event is as inclusive as possible, we did our best to organize a free event.

The size of the room is limited, so please register if you plan to attend the event.

To register, please contact me at: joonas.rokka (at) gmail.com