Bio | Joonas Rokka

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Joonas Rokka

Professor of Marketing at emlyon business school, Lyon, France
Director of Phd Program (2023 -), Director of Lifestyle Research Center – research and teaching on consumer culture, consumer experience, sustainable lifestyles, branding, and digital media (2016-2022)
HDR degree (habilitation à diriger des recherches), University of Reims Champagne-Ardenne, Reims, France (2019)
Doctor of Science (Econ.), Marketing, Aalto University School of Business, Helsinki, Finland (2010)
Assistant/Associate Professor in Marketing, NEOMA Business School, Paris-Rouen-Reims, France (2011-2015)
Researcher, Aalto University School of Business, Helsinki, Finland (2009-2011)
Visiting scholar, University of Innsbruck, Innsbruck, Austria (2015-2023), Aalto University School of Business, Helsinki, Finland (2014-2023), University of Milan (2023), Université Paris-Dauphine (2023), Hitotsubashi Graduate School, Tokyo, Japan (2018), University of Lapland, Rovaniemi, Finland (2017), University of Southern Denmark, Odense, Denmark (2017, 2023), Rochester Institute of Technology, Rochester NY, USA (2016), Cass Business School, London, UK (2012, 2016), Adam Smith Business School, Glasgow, UK (2017), Strathclyde School of Business, Glasgow, UK (2016), HEC Paris (2008-2009)
ESSEC Foundation Research Award (2022), for the best research article
The Sidney J. Levy Award (2015), for outstanding Phd dissertation-based research article
Associate Editor, Consumption Markets & Culture (2022-), European Journal of Marketing (2017-2021)
Editorial Board Member, International Journal of Research in Marketing, Journal of Marketing Management
Board Member, Consumer Culture Theory Consortium (2023-2026)
Co-Chair, EIASM Workshop on Interpretive Consumer Research (2019), Association for Consumer Research Conference (film track), Consumer Culture Theory Conference (alternative modes track)
International press features, including BBC, Financial Times, Forbes, Wall Street International, Harvard Business Review, World Economic Forum, Le Point, La Tribune, The Conversation, and Helsingin Sanomat
Marketing and business development in a leading Finnish FMCG company (Valio Ltd, between 2002-2011)
CEO and founder of Paris-Helsinki Ltd., management training and consulting
Member, Lyon Floorball Club

Check my tweets via @jccnas and @lifestyle_em