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Joonas Rokka

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CCT’s future perspectives

Find here a brief review and reflection article on the Consumer Culture Theory (CCT) research and its future avenues that I wrote for Journal of Marketing Theory and Practice, pre-print version also available via Research Gate.

This entry was posted in Uncategorized and tagged CCT, Consumer Culture Theory, Future, Marketing on June 5, 2021 by Joonas rokka.

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