Publications

Articles in refereed journals:

  • Lupu, I. and Rokka, J. (2021) ‘Feeling in Control’: Optimal Busyness and the Temporality of Organizational Controls, Organization Science, (in press).
  • Harju, L., Rokka, J., Lopes, M., Airoldi, M. and Raïes, K. (2021) Employee Well-Being Profiles during Covid-19 Lockdown: A Latent Profile Analysis of French and UK Employees, Frontiers in Psychology, (in press).
  • Rokka, J. (2021) Consumer Culture Theory’s Future in Marketing, Journal of Marketing Theory and Practice, (in press).
  • Rokka, J., Hietanen, J. and Brownlie, D. (2018) Screening Marketing: Videography and the Expanding Horizons of Filmic Research, Journal of Marketing Management, 34 (5-6), 421-431.
  • Cléret, B., Dehling, A., Herbert, M., Leroy, J., Rokka, J. and Sohier, A. (2018) The videographic approach in marketing research: Which methodological protocol?, Recherche et Applications en Marketing (English Edition), 33 (3), 85-105.
  • Cléret, B., Dehling, A., Herbert, M., Leroy, J., Rokka, J. and Sohier, A. (2018) L’approche vidéographic dans la recherche en marketing: quel protocole méthodologique? Recherche et Applications en Marketing, 33 (3), 90-127.
  • Rokka, J. and Hietanen, J. (2018) On positioning videography as a tool for theorizing, Recherche et Applications en Marketing, 33 (3), 106-121.
  • Rokka, J. and Hietanen, J. (2018) Réflexion autour du positionnement de la vidéographie comme outil de théorisation, Recherche et Applications en Marketing, 33 (3), 128-146.
  • Hietanen, J. and Rokka, J. (2017) Companion for the videography ‘Monstrous Organizing: The Dubstep Electronic Music Scene’, Organization, ePub ahead of print 16 Nov 2017.
  • Rokka, J. (2017) Champagne: marketplace icon, Consumption Markets & Culture, 20 (3), 275-283.
  • Rokka, J. and Canniford, R. (2016) Heterotopian selfies: how social media destabilizes brand assemblages, European Journal of Marketing, 50 (9/10), 1789-1813.
  • Godey, B., Manthiou, A., Pederzoli, D., Rokka, J., Aiello, G., Donvito, R. and Singh, R. (2016) Social media marketing efforts of luxury brands: influence on brand equity and consumer behavior, Journal of Business Research, 69 (12), 5833-5841.
  • Hietanen, J. & Rokka, J. (2015) Market practices in countercultural market emergence, European Journal of Marketing, 49 (9-10), 1563-1588.
  • Woermann, N. & Rokka, J. (2015) Timeflow: How Consumption Practices Shape Consumers’ Temporal Experiences, Journal of Consumer Research, 41 (6), 1486-1508. (Winner of the Sidney J. Levy Award)
  • Rokka, J., Karlsson, K. & Tienari, J. (2014) Balancing acts: Managing employees and reputation in social media, Journal of Marketing Management, 30 (7-8), 802-827. (Featured on Routledge Social Sciences Most Read articles in 2014)
  • Hietanen, J., Rokka, J. & Schouten, J.W. (2014) Commentary on Schembri and Boyle (2013): From representation towards expression in videographic consumer research, Journal of Business Research, 67 (9), 2019-2022.
  • Rokka, J. (2010) Netnographic Inquiry and New Translocal Sites of the Social, International Journal of Consumer Studies, 34 (4), 381-387.
  • De Valck, K., Rokka, J. & Hietanen, J. (2009) Videography in Consumer Research: Visions for a Method on the Rise. Finanza Marketing e Produzione, 27 (4), 81-100.
  • Rokka, J. & Moisander, J. (2009) Environmental Dialogue in the Online Community: Negotiating Ecological Citizenship among Global Travellers. International Journal of Consumer Studies, 33 (2), 199-205.
  • Tikkanen, H., Hietanen, J., Henttonen, T. & Rokka J. (2009) Exploring Virtual Worlds: Success Factors in Virtual World Marketing. Management Decision, 47 (8), 1357-1381.
  • Rokka, J. & Uusitalo, L. (2008) Preference for Green Packaging in Consumer Product Choices – Do Consumers Care? International Journal of Consumer Studies, 32 (5), 516-525.

Refereed conference proceedings:

  • Airoldi, M. and Rokka, J. (2019) Algorithmic consumer cultures, 10th Interpretive Consumer Research conference, 9-10 May, 2019, Lyon, France.
  • Rokka, J., Auriacombe, B., Arnould, E.J. and Sitz, L. (2018) Club Med: Creating Powerful Affective Atmospheres as Service Experience, 13th Consumer Culture Theory Conference, Odense, Denmark, 28 June-1 July, 2018.
  • Lupu, I. and Rokka, J. (2018) Temporal dynamics of busyness and overwork, Academy of Management 2018 Annual Meeting 10-14 August, Chicago, IL, USA.
  • Rokka, J., Hietanen, J., Schouten, J. and Kangaspunta, K. (2018) Re-Assembling, in NA-Advances in Consumer Research, Vol. 44, Duluth, MN: Association for Consumer Research, pp. xx.
  • Lupu, I. & Rokka, J. (2017) Busyness Paradox: Overworked Professionals and the Timeflow of Busyness, Academy of Management Proceedings.
  • Rokka, J. (2015) Self-Transformation and Performativity of Social Media Images, in NA-Advances in Consumer Research, Vol. 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN: Association for Consumer Research, pp. 111-116.
  • Hietanen, J. and Rokka, J. (2015) Monstrous organizing: Dubstep Electronic Music Scene, in NA-Advances in Consumer Research, Vol. 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN: Association for Consumer Research, pp. xx.
  • Manthiou, A., Rokka, J., Godey, B. & Tang, L. (2014) How social media marketing influences brand equity and its consequences: the case of luxury brands, in Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era: Part of the series Developments in Marketing Science: Proceedings of the Academy of Marketing Science, pp. 561-561.
  • Rokka, J., Rousi, P. & Hämäläinen, V. (2014) Follow Me on Dead Media: Analog Authenticities in Alternative Skateboarding Scene, in NA-Advances in Consumer Research, Vol. 42, eds. J. Cotte, S. Wood, MN: Association for Consumer Research, pp. 757. Videography accessible here: http://vimeo.com/104001507
  • Rokka, J., Cléret, B. & Sohier, A. (2013) Entre-deux-mondes: Shaping of artistic projects in a local music scene, in N-A Advances in Consumer Research,  41, eds. S. Botti, A.A. Labroo, Duluth, MN: Association for Consumer Research. Videography accessible here: http://vimeo.com/73513308
  • Hietanen, J., Rokka, J. & Roman, R. (2011) Pushing the Scene – Tensions and Emergence in an Accelerated Marketplace Culture. Advances in Consumer Research, 39, eds. R. Ahluwalia, T.L. Chartrand, R.K. Ratner, Duluth, MN: Association for Consumer Research. Videography accessible here: http://vimeo.com/32192229
  • Rokka, J., Hietanen, J. & De Valck, K. (2010) Brothers in Paint: A Practice-Oriented Inquiry into a Tribal Marketplace Culture. Advances in Consumer Research, 37, eds. M.C. Campbell and J. Inman and R. Pieters, Duluth, MN: Association for Consumer Research. Videography accessible here: http://vimeo.com/36543163
  • Rokka, J., Desavelle, H.-K. & Mikkonen, I. (2008) Negotiating Beauty: Local Readings of Global Cultural Flows. Latin American Advances in Consumer Research, 2, eds. Claudia R. Acevedo and Jose Mauro C. Hernandez and Tina M. Lowrey, Duluth, MN : Association for Consumer Research, pp. 84-89.

Presentations in conferences and seminars:

  • Rokka, J., Lopes, M., Dewaguet, V., Pomiès, A. and Ottlewski, L. (2020) Lost in an Emodity. Journées Normandes de la Recherche sur la Consommation, Caen, 19-20 November, 2020.
  • Rokka, J., Lopes, M., Dewaguet, V., Pomiès, A. and Ottlewski, L. (2020) Lost in an Emodity: Self-Reflexive Ethnographer Portraits, Advances in Consumer Research, forthcoming.
  • Airoldi, M. and Rokka, J. (2019) Algorithmic consumer cultures, in the 10th Interpretive Consumer Research Conference, Lyon, 9-10 May, 2019.
  • Cayla, J., Auriacombe, B. and Rokka, J. (2019) Addicted to consumers, in the 10th Interpretive Consumer Research Conference, Lyon, 9-10 May, 2019.
  • Lupu, I. and Rokka, J. (2018) Temporal dynamics of busyness and overwork, in the Academy of Management 2018 Annual Meeting, 10-14 August, Chicago, IL, USA.
  • Rokka, J., Hietanen, J., Schouten, J. and Kangaspunta, K. (2018) Re-Assembling. European Marketing Academy Conference, Strathclyde Business School, Glasgow, UK, 30 May – 1 June, 2018.
  • Rokka, J., Auriacombe, B., Arnould, E.J. and Sitz, L. (2018) Club Med: Creating Powerful Affective Atmospheres as Service Experience. 13thConsumer Culture Theory Conference, Odense, Denmark, 28 June -1 July, 2018.
  • Rokka, J., Hietanen, J., Schouten, J. and Kangaspunta, K. (2018) Re-Assembling. 13thConsumer Culture Theory Confrence, Odense, Denmark, 28 June -1 July, 2018.
  • Rokka, J., Hietanen, J., Schouten, J. and Kangaspunta, K. (2017) Re-Assembling. Association for Consumer Research North American Conference, San Diego, USA, 26-29 October, 2017.
  • Lupu, I. and Rokka, J. (2017) Busyness Paradox: Overworked Professionals and Addiction to the Timeflow of Busyness. Academy of Management Conference, Atlanta, USA, 4-8 August, 2017.
  • Rokka, J. and Sitz, L. (2017) Reversed Cultural Branding: How Brand Use Stigma as Fashionable. 9th Interpretive Consumer Research Conference, Stockholm, 27-28 April, 2017.
  • Kuruoglu, A. and Rokka, J. (2017) Special Session: Transmission of Affect. 12th Consumer Culture Theory Conference, Anaheim, USA, 9-12 July, 2017.
  • Rokka, J. (2017) The Visual and Bodily Becomings. 9th Interpretive Consumer Research Conference, Stockholm, 27-28 April, 2017.
  • Lupu, I. and Rokka, J. (2016) Misaligned Timeflows: How Overworked Professionals Manage Intersecting Work-Life Temporalities. 32nd EGOS Colloquium, Naples, Italy, 7-9 July, 2016.
  • Rokka, J. and Woermann, N. (2016) A Foucaultian perspective: Role of language in consumption assemblages. The 11th Consumer Culture Theory Conference, Lille, France, 6-9.7.2016.
  • Ferguson, S., Hein, W. and Rokka, J. (2016) Videographic and Visual Methods for Studying Gendered Becomings, 13th Conference on Gender, Marketing and Consumer Behaviour, Paris, France, 4-6 July, 2016.
  • Rokka, J., Rousi, P. & Hämäläinen, V. (2016) Follow Me on Dead Media: Analog Authenticities in Alternative Skateboarding Scene. European Marketing Academy Conference, Oslo, Norway, 26-29 May 2016.
  • Rokka, J. (2016) Brands and heterotopian selfies. The 7th Kern Conference for Visual Communication, Rochester, New York, USA 14-16 April, 2016.
  • Rokka, J. (2015) Self-Transformation and Performativity of Social Media Images. Association for Consumer Research North American Conference, New Orleans, USA,1-4 October, 2015.
  • Hietanen, J. and Rokka, J. (2015) Monstrous organizing: Dubstep Electronic Music Scene. Association for Consumer Research North American Conference, New Orleans, USA 1-4.10.2015.
  • Rokka, J. (2015) Visualizing luxury through the selfie: the case of champagne consumption. The 10th Consumer Culture Theory Conference, Fayetteville, Arkansas, USA 18.-21.6.2015.
  • Hietanen, J. and Rokka, J. (2015) Monstrous organizing: Dubstep Electronic Music Scene. The 10th Consumer Culture Theory Conference, Fayetteville, Arkansas, USA 18.-21.6.2015.
  • Hietanen, J., Rokka, J. (2015) Monstrous organizing: Dubstep Electronic Music Scene. European Marketing Academy Conference, Leuven, Belgium, 26-29 May 2015.
  • Godey, B., Manthiou, A., Pederzoli, D., Rokka, J., Aiello, G., Donvito, R. and Singh, R. (2015) Luxury Brand Social Media Marketing Effects: Influence on Brand Equity and Consumer Behavior. The Global Fashion Management Conference, June 25-28, University of Florence, Florence, Italy.
  • Rokka, J., Rousi, P. & Hämäläinen, V. (2014) Follow Me on Dead Media: Analog Authenticities in Alternative Skateboarding Scene. Association for Consumer Research North American Conference, Baltimore, 2014.
  • Rokka, J., Rousi, P. & Hämäläinen, V. (2014) Follow Me on Dead Media – Analog Authenticities in Alternative Skateboarding Scene. Videography presented at the Journées Normandes de Recherche Sur La Consommation, University of Rouen, France, November 29, 2014.
  • Woermann, N. & Rokka, J. (2014) Towards methodology for practice theory. The 9th Consumer Culture Theory Confrerence, Helsinki, 27-29.6.2014.
  • Rokka, J. & Woermann, N. (2014) Using Video Media to Research Spatial Dimension of Consumption Practices. The 3rd Nordic Conference for Consumer Research, Vaasa, Finland, 22.-24.5.2014.
  • Ferguson, S. & Rokka, J. (2014) Videographic expression in gender research. The 12th Conference for Gender Marketing and Consumer Behavior, Aalto University, Helsinki, 24.-26.6.2014.
  • Manthiou, A., Rokka, J., Godey, B. & Tang, L. (2014) How social media marketing influences brand equity and its consequences: the case of luxury brands. 2014 Academy of Marketing Science Conference.
  • Rokka, J. (2013) Managing reputation in social media. Brand Camp 2, January 26-29, 2013, University of Innsbruck, Austria.
  • Rokka, J., Cléret, B. & Sohier, A. (2013) Entre-deux-mondes: Shaping of artistic projects in a local music scene. Association for Consumer Research North American Conference, Chicago, USA, 3-6 October 2013.
  • Rokka, J. & Touzani, M. (2013) The study of online videosharing communities. The 7th Interpretive Consumer Research Conference, 2013, April 10-12, Bruxelles, Belgium.
  • Hivet, A., Djedidi, A. & Rokka, J. (2013) Caregiving resistance. The 7th Interpretive Consumer Research Conference, 2013, April 10-12, Bruxelles, Belgium.
  • Andreani et al. (2013) Integrated marketing communications in social media. Marketing Trends Conference, Paris, 17-19 January, 2013.
  • Rokka, J., De Valck, K. & Hietanen, J. (2012) Agency in market emergence and evolution: Insights from a practice-perspective. The 7th Consumer Culture Theory Conference, 2012, August 16-19, Oxford, UK.
  • Hietanen, J., Rokka, J. & Roman, R. (2011) Pushing the Scene – Tensions and Emergence in an Accelerated Marketplace Culture. Association for Consumer Research North American Conference, St. Louis, USA, October 2016.
  • Woermann, N. & Rokka, J. (2011) Timeflow of consumption practices: Conceptualizing temporality in two lifestyle sports. The 6th Consumer Culture Theory Conference, 2011, July 7-10, Northwestern University, Evanston, IL, USA.
  • Moisander, J., Penaloza, L. & Rokka, J. (2011) Cosmopolitan consumers in global marketplace cultures. The 6th Workshop on Interpretive Consumer Research, 2011, May 6-7, University of Southern Denmark, Odense, Denmark.
  • Rokka, J., Hietanen, J. & De Valck, K. (2009) Brothers in Paint: A Practice-Oriented Inquiry into a Tribal Marketplace Culture. Association for Consumer Research North American Conference, Pittsburgh, USA, October 2009.
  • Rokka, J., Desavelle, H.-K. & Mikkonen, I. (2008) Negotiating Beauty: Local Readings of Global Cultural Flows. Association for Consumer Research Latin American Conference, Sao Paulo, Brazil.

Other publications:

  • Rokka, J. & Ourahmoune, N. (2016) When a Rapper Buys a Champagne House: Jay-Z and Ace of Spades. In: Solomon, M.R., Bamossy, G.J., Askegaard, S. and Hogg, M.K. (eds.) Consumer Behaviour: A European Perspective, Sixth Edition, Pearson, Prentice Hall, Edinburgh Gate, UK, pp. 638-639.
  • Rokka, J. (2012) How to be present in social media? Case Valio (in Finnish). In: Häivälä, J. and Paloheimo, T. (eds.) Klikkaa tästä. Internetmarkkinoinnin käsikirja 2.0, 2nd edition, Helsinki: Mainostajien Liitto, 286-300.
  • Rokka, J., Karlsson K. & Tienari, J. (2012) Employees, Social Media, and Corporate Reputation: What Can Financial Services Companies Learn From Other Sectors. In: Aspara, J., Rajala, R. and Tuunainen, V.K.T (eds.) The Future of Banking Services, Aalto University Publication Series, Helsinki: Unigrafia, 39-48.
  • Rokka, J. (2010) Exploring the Cultural Logic of Translocal Marketplace Cultures: Essays on New Methods and Empirical Insights. Aalto University School of Economics, Acta Universitatis Oeconomicae Helsingiensis, A-364, Helsinki: Aalto Print. (Doctoral Dissertation)
  • Moisander, J., Rokka, J. & Valtonen, A. (2010) Local-Global Consumption. In Ekström, Karin M. (ed.) Consumer Behaviour: A Nordic Perspective. Hungary: Studentlitteratur, 75-94.
  • Rokka, J. (2010) Do Consumers Really Go for Green? Innova – Food and Beverage Innovation, 8 (March), 22-24.
  • Tikkanen, H., Hietanen, J. & Rokka, J. (2009) Virtuaalimaailmat. (Engl. Virtual Worlds). In Paloheimo T. (ed.) Klikkaa tästä. Internetmarkkinoinnin käsikirja. Helsiki: Mainostajien Liitto.
  • Rokka, J. & Desavelle, H.-K. (2009) Case study 7: Global Brand Strategies and Local Meaning Making: Contesting Ideals of Beauty. In Solomon, M., Bamossy, G., Askegaard, S. and Hogg, M. (eds.) Consumer Behaviour: European Perspective, 4th Edition, 235-238.
  • Rokka, J. (2009) Uusi Yhteisöllisyys ja Aktiivinen Kuluttaja. (Engl. New Communities and the Active Consumer). In Uusitalo, L. and Joutsenvirta, M. (eds.) Kulttuuriosaaminen – tietotalouden taitolaji. Helsinki: Gaudeamus/Helsinki University Press.
  • Mikkonen, I., Desavelle, H.-K. & Rokka, J. (2009) Kauneuden Kulttuuriset Kasvot. (Engl. Cultural Aspects of Beauty). In Uusitalo, L. and Joutsenvirta, M. (eds.) Kulttuuriosaaminen – tietotalouden taitolaji. Helsinki: Gaudeamus/Helsinki University Press.

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