Press & talks

Interviews or mentions in the international press:

  1. Japan’s Obsession With KFC on Christmas, Newsweek, Micah McCartney, 25.12.2025.
  2. Du poulet frit à Noël ? Pourquoi les Japonais font la queue devant KFC ce soir, Le Parisien, Maïlis Rey-Bethbeder, 24.12.2025.
  3. Waarom miljoenen Japanners kiezen voor een bakje gefrituurde kip van KFC met kerst, VRT Nws, Kathleen Heylen, 24.12.2025.
  4. Arbeit und Effizienz: Wann ist man optimal beschäftigt? Das Magazin, Mikael Krogerus, 22.4.2025.
  5. Algorithms steering us? Knowledge@emlyon, 9.10.2024.
  6. Family unbound: how western society is redefining and assembling families through digital platforms, The Conversation (FR), 12.3.2024
  7. Surprising Christmas Traditions, BBC Radio 5 Live, interview by Felicity Hannah, 15.12.2023
  8. Divorce, depression and burnout: the price paid for working excessively long hours, The Irish Times, Olive Keogh, 2.6.2022
  9. Voici pourquoi on aime travailler plus alors que l’on sait que ce n’est pas bon pour nous, Femina, Léa Dechambre, 25.2.2022
  10. Optimal busyness: the psychology of why we work too much, even though it impacts our wellbeing, Stylist, Amy Beecham, 7.2.2022
  11. The Pursuit of Optimal Busyness: what makes people work too much? Psychology Today, 3.2.2022
  12. There’s No Business In Showing Off, Forbes, John Baldoni, 19.1.2022
  13. The Rise of Performative Work, The Economist, Bartleby, 8.1.2022
  14. Como o ‘trabalho timizado’ pode se tournar um ciclo vicioso, Nexo Jornal, 7.1.2022
  15. Warum aß man in Japan zu Weihnachten wieder Fast-Food von KFC? Kleine Zeitung, 28.12.2021
  16. The cult of optimal busyness, The Kathmandu Post, 27.12.2021
  17. How workers become seduced by the cult of ‘optimal busyness’, World Economic Forum, 21.12.2021
  18. How workers become seduced by the cult of ‘optimal busyness’, The Sunday Mail, 17.12.2021
  19. Commentary: Why workers are seduced by the cult of ‘optimal busyness’, Channel News Asia, 16.12.2021
  20. How workers become seduced by the cult of ‘optimal busyness’, Phys Org, 15.12.2021
  21. How workers become seduced by the cult of ‘optimal busyness’, The Conversation (FR), 15.12.2021
  22. Qu’est-ce qui nous pousse à devenir “accro” au travail ? La Tribune, 10.12.2021.
  23. Comment le travail vous rend accro, Slate, 8.12.2021.
  24. Pourquoi certains d’entre nous deviennent-ils accros au travail ? Ouest-France, 7.12.2021.
  25. Qu’est-ce qui nous pousse à devenir “accro” au travail ? Psychologies Magazine, 7.12.2021.
  26. Qu’est-ce qui nous pousse à devenir “accro” au travail ? The Conversation (FR), 6.12.2021.
  27. What you need to know: Week of December 5, 2021, Time Magazine, by Kevin Delaney, 6.12.2021.
  28. Being a bit too busy at work isn’t an accident, it’s a goal, Quartz, interview, Cassie Weber, 30.11.2021.
  29. Why Young Professionals Should Prioritize Rest Over Work, Harvard Business Review, by Marcello Russo and Ioana Lupu, 11.2021.
  30. Valoisa tulevaisuus mutta työ valuu vapaa-ajalle (in Finnish), Talouselämä, 11.11.2021.
  31. Flow’n pimeä puoli (in Finnish), Helsingin Sanomat, interview by Veera Luoma-Aho, 8.11.2021.
  32. Insecure income, boredom and physical health now impact employee wellbeing, The HR Director, by Joonas Rokka, 30.6.2021.
  33. Insecure income, boredom and physical health impacted employee wellbeing most in lockdown, Workplace Insight, by Jayne Smith, 29.6.2021.
  34. Insecure income, boredom, and physical health biggest factors impacting employee well-being in lockdown, Psychreg, 28.6.2021.
  35. Bring Out the Bubbly, StarChefs Rising Stars Magazine, by Kendyl Kearly, 10.6.2021.
  36. Bientôt à Table! L’huître se décoquille et les mythes fondateurs du champagne, RTBF Radio, 26.12.2020.
  37. La mondialisation racontée par une flûte de champagne, Le Point, by Kristell Blanche-Comte, based on research by Joonas Rokka, published 21.8.2020.
  38. Découvrez le profil type des “épanouis” du confinement, Le Point, by Joonas Rokka, Karine Raies, Lotta Harju, Maira Lopes, Massimo Airoldi, published 3.8.2020.
  39. Qui sont ceux qui ont vécu le (premier) confinement comme une période épanouissante? Sud Ouest, by Joonas Rokka, Karine Raies, Lotta Harju, Maira Lopes, Massimo Airoldi, published 29.7.2020.
  40. Qui sont ceux qui ont vécu le (premier) confinement comme une période épanouissante? The Conversation,by Joonas Rokka, Karine Raies, Lotta Harju, Maira Lopes, Massimo Airoldi, published 28.7.2020.
  41. Becoming customers: the value of ethnographic research, Ambition Magazine, by Brigitte Auriacombe, Joonas Rokka, published 14.7.2020.
  42. Brändit ovat helisemässä kulttuuristen stereotypioiden kanssa, Helsingin Sanomat, by Joonas Rokka, Published 4.7.2020.
  43. Pourquoi enseigner l’ethnographie aux managers (à l’ère des big data)? Survey Magazine, by Joonas Rokka, Lionel Sitz, Published 16.12.2019.
  44. Warum Japaner das Weihnachtsfest bei KFC feiern, Stern, by Eugen Epp, Published 22.12.2019.
  45. Pourquoi enseigner l’ethnographie aux managers (à l’ère des big data)? Survey Magazine, by Joonas Rokka, Lionel Sitz, Published 16.12.2019.
  46. Jaapani veider, kuid ülipopp traditsioon ajab jõulude ajal umbe selle Eestiski armastatud restorani, Postimees, by Dagmar Lamp, Published 1.12.2019.
  47. Club Med and Emlyon business school announce partnership, Global Education Times, by Hari Srinivasan, Published 22.11.2019.
  48. Hierarkkinen ja verkostoituva Ranska, Ekonomi by Mikko Huotari, Published 1.2.2019.
  49. Pourquoi enseigner l’ethnographie aux managers (à l’ère des big data) ? The Conversation (FR) by Joonas Rokka and Lionel Stiz, Published 31.10.2018
  50. Why teach ethnography to managers (in the big data era)? The Conversation (FR), by Joonas Rokka and Lionel Sitz, Published 10.10.2018
  51. La mondialisation racontée par une flute de champagne, Le Point, by Kristell Blanche-Comte, Published 4.10.2018
  52. Collecte de données clients en PDV : où en sommes-nous ? Survey Magazine, by Margherita Pagani, Joonas Rokka, Published 3.5.2018.
  53. Cambridge Analytica’s ‘secret’ psychographic tool is a ghost from the past, The Conversation (UK), by Joonas Rokka, Massimo Airoldi, Published 2.4.2018.
  54. Champagne: four founding myths of a global icon, The Wire, by Joonas Rokka, Published 11.1.2018.
  55. Champagne: four founding myths of a global icon, The Conversation, by Joonas Rokka, Published 8.1.2018.
  56. How KFC made Christmas all about fried chicken – in Japan, South China Morning Post, by Kate Taylor, Published 26.12.2017.
  57. Selfies et marques, l’amour vache?, Courrier Cardres, by Joonas Rokka, Published 20.9.2017.
  58. The Spirit of the West, Wall Street International, by Alex Watson, Published 28.6.2017
  59. Marques et les selfies: pour le meilleur et pour le pire…, La Tribune, by Joonas Rokka, Published 26.5.2017.
  60. Comment les selfies peuvent construire – et déstabiliser – les marques, The Conversation (FRA), by Joonas Rokka, Published 25.5.2017
  61. How selfies build – and destablise – brands, The Conversation (UK), by Joonas Rokka, Published 27.4.2017
  62. Joulu pikaruokaravintolassa? Myynti kasvaa jopa kymmenkertaiseksi, Verkkouutiset, by Pekka Virkki, Published 25.12.2016
  63. 【聖誕食乜好】日本人過聖誕必備炸雞　兩個月前要預約, HK01, Published 25.12.2016
  64. Comment et pourquoi le champagne est devenu un vin des fêtes, Le Point, by Joonas Rokka, Published 24.12.2016
  65. How KFC became a Christmas tradition in Japan, Business Insider (UK), by Kate Taylor, Published 23.12.2016
  66. KFS met Kerstmis: een unieke Japanse traditie, Metro (BE), Published 20.12.2016
  67. Kỳ lạ người Nhật ăn Giáng Sinh với gà rán KFC, BBC (Vietnam), by Eric Barton, 23.12.2016
  68. Mengapa Jepang merayakan Natal dengan makan KFC? BBC (Indonesia), by Eric Barton, Published 22.12.2016
  69. Champagne : Les quatre “myths” fondateurs d’un icône mondial, The Conversation (FR), by Joonas Rokka, Published 19.12.2016
  70. Christmas in Japan? That Must Mean KFC, Fortune, by Kevin Lui, Published 19.12.2016
  71. Why Japan celebrates Christmas with KFC, BBC, by Eric Barton, Published 19.12.2016
  72. Champagne : les quatre “mythes” fondateurs d’une icône mondiale, The Conversation, by Joonas Rokka, Published 19.12.2016.
  73. Miksi odottavan aika on pitkä? Tiede, Johanna Junttila, Published 9.2015
  74. Cultivating timeflow: Can consumers shape how they experience time? Science Daily, Published 31.3.2015
  75. A nostalgia do analógico. Exame, by Mariela Castro, Published 25.2.2015
  76. Paluu analogiseen. Talouselämä, by Elina Lappalainen, Published 14.11.2014
  77. Video: So lebendig sind die totgesagten Medienformen. W&V, by Anja Janotta, Published 6.11.2014
  78. Los medios analógicos son “muertos” muy vivarachos y este video lo demuestra. Marketing Directo, Published 7.11.2014
  79. Social media empowers employees. Financial Times, by Charlotte Clarke, Published 17.10.2013
  80. Employee wellbeing, corporate reputation and social media. Management Issues, by Brian Amble, Published 17.10.2013
  81. Study: Employees’ online voices outweigh reputational risks. PR Daily, by Kevin Allen, Published 9.10.2013
  82. Study: Employees’ online voices outweigh reputational risks. Ragan Communications, by Kevin Allen, Published 9.10.2013
  83. Employee wellbeing influences corporate reputation in social media. Design & Publishing Center, Published 9.10.2013
  84. Employee Well-Being Impacts Company Reputation. Incentive Magazine, by Alex Palmer, Published 8.10.2013
  85. Employee wellbeing influences corporate reputation in social media. Education News, by Jimmy Kilpatrick, Published 7.10.2013
  86. Research? Most people cannot understand it. Financial Times, by Ian Wylie, Published 7.4.2013
  87. Le buzz des écoles. Le Point, by Nathalie Lamoureux, Published 14.2.2013
  88. Use video not journals to disseminate research. Financial Times, by Joonas Rokka, Published 2.7.2012
  89. La recherche en mode video. Liberté Dimanche, Published 8.4.2012
  90. Research through the lens. 50+20 Management Education For the World, Emerging Benchmarks, Published 4.4.2012
  91. Schools struggle to stand out in a crowded market. Financial Times, by Della Bradshaw, Published 12.3.2012
  92. Määrätietoisuus on valttia verkkomarkkinoinnissa. AsiantuntijaOpas, (Finnish professional press), Published 28.2.2012
  93. D’Helsinki à la Normandy. Paris Normandie, Published 13.9.2011
  94. Joonas Rokka markkinointiprofessoriksi Ranskaan. Markkinointi ja Mainonta, (Finnish professional press), Published 12.9.2011
  95. Valio leviää sosiaaliseen median. Helsingin Sanomat, (Finnish newspaper), by Elina Lappalainen, Published 9.1.2011
  96. Kuluttajatutkimus siirtyi videolle ja YouTubeen. Turun Sanomat, (Finnish newspaper), Published 21.5.2010
  97. Arki vielä tavoittamatta. Kaleva, (Finnish newspaper), by Arja Mikkola, Published 21.5.2010
  98. Tutkijankammiosta maitomaailmaan. Helsingin Sanomat, (Finnish newspaper), by Jyrki Alkio, Published 20.7.2008
  99. Moni suhtautuu mainonnan ihanteisiin kriittisesti. Helsingin Sanomat, (Finnish newspaper), by Ilona Mikkonen, Hanna-Kaisa Desavelle and Joonas Rokka, Published 1.4.2008
  100. Tavarat ja palvelu saavat huutia netissä. Helsingin Sanomat, (Finnish newspaper), by Mari Koistinen, Published 9.1.2008

Invited presentations and talks:

  1. Spheres of resonance: How consumers contribute to atmospheres? Invited presentation at Université Bourgogne Europe, France, 6.3.2026
  2. Keynote presentation: Consumer Culture Theory & AI? Invited presentation at Digital Methods Summer School, Lake Como, Italy, 23.9.2025.
  3. Bridging Disciplines: Multidisciplinary research at the interface of Organization Studies and Marketing Theory, Invited presentation at Aalto University, 31.10.2024.
  4. Consumer Acceleration, Invited presentation at University of Bath, UK, 27.9.2023
  5. Atmospheres, Bubbles, and Effervescence! What makes up compelling experiences? Brand Venture talk series, University of Innsbruck, Austria, 23.6.2023
  6. Consumer Acceleration, Invited presentation at University of Milan, 17.4.2023
  7.  Consumer Acceleration, Invited presentation at Université Paris-Dauphine, 14.2.20223
  8. Consumer Acceleration, Invited presentation at SDU Odense, Denmark, 22.11.2023
  9. Consumer Acceleration, Invited presentation at Kedge Business School, 4.11.2022
  10. Consumer Acceleration, Invited presentation at Toulouse Business School, online, 8.4.2022
  11. What creates extreme busyness and how to manage it in scholarly work? Invited presentation at Aalto University, Department of Industrial Engineering and Management, online, 13.12.2021.
  12. Keynote presentation: Consuming Affective Atmospheres, Journées Normandes de Recherche sur la Consommation, University of Rouen, Rouen, 18.11.2021.
  13. My research career path, Invited presentation at DENIM, Doctoral Education Network in Marketing, Helsinki, Finland, 16.9.2021.
  14. Visual research directions, Visual Methods Special Interest Group, the Academy of Marketing (UK), online seminar, 12.5.2021.
  15. Doing videography in research, University of Economics, Prague, Czech Republic, 5.5.2021
  16. Doing videography in research, Invited presentation at Jindal Global Business School, India, 13.4.2021
  17. CCT’s future in marketing, Invited presentation at SDU, Odense, Denmark, 9.3.2021
  18. Doing videography in research, Invited presentation at Lancaster University, UK, 25.2.2021
  19. CCT’s future in marketing, Invited presentation at RMIT, Melbourne, Australia, 17.2.2021
  20. Algorithmic consumer culture, Invited presentation at Suffolk University, Boston, USA, 29.1.2021
  21. Doing Videography in marketing and consumer research, Invited presentation at Neoma Business School, France 7.1.2021
  22. Addiction to Timeflow of Busyness, Invited presentation atRoyal Holloway, University of London, UK, 15.6.2018
  23. Videography in as research method, Invited presentation at Hitotsubashi Graduate School, Tokyo, Japan, 19.2.2018
  24. Creation of affective atmospheres as service experience, Invited presentation at Hitotsubashi Graduate School, Tokyo, Japan, 19.2.2018
  25. Ethical consumption in tourism, University of Lapland, Rovaniemi, Finland, 21.9.2017
  26. Analog affect and the renaissance of dead media, University of Southern Denmark, Odense, 3.5.2017
  27. Videografia menetelmänä. Invited guest speaker at Videografiaseminaari, Sailer Ltd., Helsinki, 11 May 2016.
  28. Timeflow. Invited presentation at Invited presentation at IRG, Universite Paris-Est. Marne-la-Vallee, 4.5.2016
  29. Brands and Heterotopian Selfies. Invited presentation at Aalto University School of Business, Helsinki, Finland, 30.4.2016.
  30. Brands and Heterotopian Selfies. Invited guest speaker at the 7th Kern Conference on Visual Communication – Selfies, Self-portraits and Social Media, Rochester Institute of Technology, Rochester, USA, 14-16 April 2016
  31. Videography. Inivited presentation at SKEMA Business School, Lille, 17.11.2015
  32. Creative Visual Research Methods. Invited presentation at EMLYON Business School, 5.3.2015
  33. Videography in Consumer and Marketing Research. Invited presentation at University of Innsbruck, Organization & Society Research Lab, Austria, 14.4.2014
  34. Videography in Consumer and Marketing Research. Invited presentation at University of Tours, Vallorem Research Center, France, 7.4.2014
  35. Videography in Consumer and Marketing Research. Invited presentation at the Norwich Business School, University of East Anglia, Norwich, UK, 26.2.2014
  36. Working with film – using video in teaching. Invited presentation at the EFMD 2013 Masters Conference, Düsseldorf, Germany, 2-4 December, 2013
  37. Doing videography: approaches and future directions. Invited presentation at the European Association for Consumer Research Conference, Workshop on making films, at Barcelona, 4-7 July, 2013
  38. Pushing the Scene, Invited film screening at The European Association for Consumer Research Conference, Film retrospective, at Barcelona, 4-7 July, 2013
  39. Videographic research in social sciences, Research seminar at Cass Business School, London City University, London, 3.12.2012
  40. Videographic research in social sciences, Research seminar at IRG, Universite Paris-Est. Marne-la-Vallee, 27.11.2012
  41. Making Social Media Part of Brand DNA. Invited presentation at DiViA Digital Marketing seminar, Finlandia House, Helsinki 30.5.2013.
  42. Videographic research in consumer culture theory, Research seminar at IAE de Rouen, 19.6.2012
  43. Agency in Market Emergence and Evolution: Insights from A Practice Based Perspective, HEC/ESSEC/INSEAD Research Seminar, Paris, 16.3.2012
  44. Accelerated Culture: Emergence and Tensions in an Electonic Music Scene, Research seminar, l’Universite de Lille, Lille, 20.10.2011
  45. Doing Social Media Marketing in Practice. Invited presentation at Markkinointitorstai, Turku, Finland, 3.11.2011

Copyright © 2026 Joonas Rokka. All rights reserved.

Leave a Reply