Tag Archives: brands

Digital Lifestyles Research Day / 4 Dec 2017

Emlyon Business School Lifestyle Research Centre will organise a research day dedicated to “Digital Lifestyles” at Ecully Campus on 4 December 2017, 9h00-16h00 (Roland Calori amphi, Building B). Our program includes a range of international specialists on the impact of digitalization on lifestyles, and research methods, including critical, ethnographic, visual, and big data approaches.

The preliminary program is the following:

Monday 4th December
9:00     Opening Reception and Coffee (Roland Calori, Building B, Emlyon Business School, 23 Avenue Guy Collongue, Ecully)

9:15     Adam Arvidsson, University of Milan, Italy – “Branded Instagram Moments”

9:55     Alessandro Gandini, Kings College, UK – “Digital Publics and Platform Labor”

(10:30 Coffee Break)

10:45   Minna Ruckenstein, University of Helsinki, Finland – “Self-Tracking”

11:20   Lynn Cherny, Bernard Forgues & Tristan May, Emlyon business school – “Social Media Lifestyle Brand Creation”

(11:55 Lunch)

13:30   Joonas Rokka, Emlyon business school – “Busyness Addiction”

14:05   Lionel Sitz, Emlyon business school – “Youth & Smartphones”

(14:40 Coffee Break)

14:55   Massimo Airoldi, Emlyon business school – “Follow the Algorithm”

15:30   Margherita Pagani, Emlyon business school – “Smartcart: Future of Shopping

(16:05 Finish)

NOTICE: The program is followed by a Workshop on Digital Research Methods on 5 December 2017. The workshop is focused on state-of-the-art methods for analyzing textual and visual data.

For external participants, there is a participation fee of EUR 50,00 for the Digital Lifestyle Research Day (4 Dec) and EUR 300,00 for the Workshop (5 Dec). In order to participate, please register directly via email to: rokka(at)em-lyon.com