I’ve had the great pleasure to be editing the Journal of Marketing Marketing videography special issue “Screening Marketing: Videography and the Expanding Horizons of Filmic Research”, together with co-editors Joel Hietanen and Douglas Brownlie. The issue, which seeks to consider and envision novel video-based research approaches, is freshly published. It contains 9 unique contributions of which 5 have a focal video element — that is also free to access by anyone. We’re also extremely happy to tell that the author and filmmaker line-up features some of the most interesting, brilliant and also experienced names in our field.
Here’s the Table of Contents and links:
- Rokka, J., Hietanen, J., and Brownlie, D. (2018) Screening marketing: videography and the expanding horizons of filmic research, Journal of Marketing Management, 34 (5-6), 421-431. (FREE TO ACCESS)
- Belk, R.W., Caldwell, M., Devinney, T.M., Eckhardt, G.M., Henry, P., Kozinets, R.V. and Plakoyiannaki, E. (2018) Envisioning consumers: how videography can contribute to marketing knowledge, Journal of Marketing Management, 34 (5-6), 432-458.
- Woermann, N. (2018) Focusing ethnography: theory and recommendations for effectively combining video and ethnographic research, Journal of Marketing Management, 34 (5-6), 459-483.
- van Laer, T., Visconti, L. and Feiereisen, S. (2018) Need for Narrative, Journal of Marketing Management, 34 (5-6), 484-496. (FREE TO ACCESS)
- Jones, S., Cronin, J. and Piacentini, M.g. (2018) Mapping the extended frontiers of escapism: binge-watching and hyperdiegetic exploration, Journal of Marketing Management, 34 (5-6), 497-508. (FREE TO ACCESS)
- Chatzidakis, A. and Maclaran, P. (2018) On critical collaborative videographies, Journal of Marketing Management, 34 (5-6), 509-517. (FREE TO ACCESS)
- Seregina, A. (2018) Engaging the audience through videography as a performance, Journal of Marketing Management, 34 (5-6), 518-535.
- Dixon, S.-M. and Shankar, A. (2018) Footwear with a feeling: a cultural approach to product development, Journal of Marketing Management, 34 (5-6), 536-537. (FREE TO ACCESS)
- Leroy, J., Cléret, B. and Boyer, M. (2018) Dodo Lé Là: how consumers promote a local iconic brand in a postcolonial creole culture, Journal of Marketing Management, 34 (5-6), 538. (FREE TO ACCESS)
- Hietanen, J. and Andéhn, M. (2018) More than meets the eye: videography and production of desire in semiocapitalism, Journal of Marketing Management, 34 (5-6), 539-556.
Enjoy!