Tag Archives: Videography

“Screening Marketing” videography special issue is out

I’ve had the great pleasure to be editing the Journal of Marketing Marketing videography special issue “Screening Marketing: Videography and the Expanding Horizons of Filmic Research”, together with co-editors Joel Hietanen and Douglas Brownlie. The issue, which seeks to consider and envision novel video-based research approaches, is freshly published. It contains 9 unique contributions of which 5 have a focal video element — that is also free to access by anyone. We’re also extremely happy to tell that the author and filmmaker line-up features some of the most interesting, brilliant and also experienced names in our field.

Here’s the Table of Contents and links:

Rokka, J., Hietanen, J., and Brownlie, D. (2018) Screening marketing: videography and the expanding horizons of filmic research, Journal of Marketing Management, 34 (5-6), 421-431. (FREE TO ACCESS)
Belk, R.W., Caldwell, M., Devinney, T.M., Eckhardt, G.M., Henry, P., Kozinets, R.V. and Plakoyiannaki, E. (2018) Envisioning consumers: how videography can contribute to marketing knowledge, Journal of Marketing Management, 34 (5-6), 432-458.
Woermann, N. (2018) Focusing ethnography: theory and recommendations for effectively combining video and ethnographic research, Journal of Marketing Management, 34 (5-6), 459-483.
van Laer, T., Visconti, L. and Feiereisen, S. (2018) Need for Narrative, Journal of Marketing Management, 34 (5-6), 484-496. (FREE TO ACCESS)
Jones, S., Cronin, J. and Piacentini, M.g. (2018) Mapping the extended frontiers of escapism: binge-watching and hyperdiegetic exploration, Journal of Marketing Management, 34 (5-6), 497-508. (FREE TO ACCESS)
Chatzidakis, A. and Maclaran, P. (2018) On critical collaborative videographies, Journal of Marketing Management, 34 (5-6), 509-517. (FREE TO ACCESS)
Seregina, A. (2018) Engaging the audience through videography as a performance, Journal of Marketing Management, 34 (5-6), 518-535.
Dixon, S.-M. and Shankar, A. (2018) Footwear with a feeling: a cultural approach to product development, Journal of Marketing Management, 34 (5-6), 536-537. (FREE TO ACCESS)
Leroy, J., Cléret, B. and Boyer, M. (2018) Dodo Lé Là: how consumers promote a local iconic brand in a postcolonial creole culture, Journal of Marketing Management, 34 (5-6), 538. (FREE TO ACCESS)
Hietanen, J. and Andéhn, M. (2018) More than meets the eye: videography and production of desire in semiocapitalism, Journal of Marketing Management, 34 (5-6), 539-556.

Enjoy!

Visualising Research – Lifestyle Research Day / 10 May 2017

EMLYON Business School Lifestyle Research Centre will organise a research day dedicated to “Visualising Research” thematics at Ecully Campus on 10 May 2017.

Our preliminary program includes a range of international specialists on visual research and methodologies, including but not limited to video-based methods, videography, photographic-methods, critical, and visual big data approaches. Find heredetails of the program and topics:

For external participants, there is a participation fee of 200 EUR. In order to participate, please register directly via email to: rokka (at) em-lyon.com

Apply: 3rd EMLyon Videography Workshop / 11-13 May 2017

Apply now to the 3rd Videography Workshop organised at EMLYON Business School, Lyon, France, 11-13 May, 2017. In collaboration with Lifestyle Research Centre, this two-and-half-day intensive workshop is designed particularly for researchers, Phd students, and industry practitioners who wish to communicate their research through video medium, or who wish to prepare a videography submission for a conference, or journal submission. It consists of both theoretical and practical ingredients and insights on research videography production, including short lectures, discussions, readings, video examples, and a hands-on videography research project that is completed during the workshop. In short, videography presents an innovative and transdisciplinary research methodology that can be used to study, for example, identities, experiences, communities, practices, brands, or organisation on the moving image. If you’re curious to know more, have a look on experiences from past workshops here. Participate by sending a message of interest to: joonas.rokka(at)gmail.com. The intensive nature of the workshop unfortunately restricts participants to max 12 participants, so be quick to reserve your spot! Fees are €250 Phd students, €500 faculty members, and €700 industry participants – covering all equipment (cameras, Laptop edits).

Call for Papers: JMM Videography Special Issue

We’re super happy to tell that me, Joel Hietanen and Doug Brownlie are going to be Guest Editors for an exciting upcoming Videography Special Issue in Journal of Marketing Management titled “Screening Marketing: Videography and the Expanding Horizons of Filmic Research“.

It’s a fantastic opportunity for all research filmmakers to embrace video in a variety of ways. Notably, we’re accepting film submissions. As far as we know, our “film only” submission format is presented for the first time ever in a renown academic journal. In addition, it’s possible to send “film plus commentary” pieces as well as classic written papers.

This is an astronomic step towards making video an even more legit research format. We hope the special issue will open new doors and spur new creative thinking and approaches in research that is in tune with “era of video” we currently live in. Feel free to be in contact with us should you wish to inquire about submissions or requirements. Submissions are due November 1, 2016.

See the detailed Call for Papers behind the link HERE.

Apply: Glasgow Videography Workshop / 30 June – 2 July 2016

The Glasgow Consumer Culture Group Videography Workshop is hosted by Strathclyde Business School, Glasgow, Scotland, 30 June – 2 July, 2016. This two-and-half-day intensive workshop provided by Joonas Rokka, Joel Hietanen, Paul Hewer and Douglas Brownlie, runs just before ACR Gender, Paris and CCT, Lille 2016. The workshop is designed particularly for researchers and Phd students who wish to communicate their research through video medium, or who wish to prepare a videography submission for a conference, or for the forthcoming special issue of the JMM ‘Screening Marketing‘. It consists of both theoretical and practical ingredients and insights on research videography production, including short lectures, discussions, readings, video examples, and a hands-on videography research project that is completed during the workshop. If you’re curious to know more, check out http://insidevideography.com. Participate by sending a message of interest to: paul.hewer(at)strath.ac.uk, d.z.brownlie(at)dundee.ac.uk, johi(at)abs.su.se, joonas.rokka(at)gmail.com. The intensive nature of the workshop unfortunately restricts participants to 12 participants, so be quick to reserve your spot! Fees are £250 Doctoral students; and £400 faculty members.

In collaboration with: